Miduty Enters Sports Nutrition with ClearZorb for Fitness & Recovery

One of India's fastest-growing nutraceutical brands, Miduty, is making its entry into sports nutrition with ClearZorb, an upcoming sports nutrition innovation developed in collaboration with global fitness chain Anytime Fitness. What makes the launch particularly notable is that ClearZorb brings together two distinct sports nutrition formats — an advanced protein supplement and the World's and India's first mouth-dissolving creatine in sachet format.

The upcoming ClearZorb range is designed around a simple objective: making sports nutrition more convenient, easier to consume, and better suited to modern fitness routines. While the protein is focused on delivering high-quality protein in a lightweight and digestion-friendly format, the mouth-dissolving creatine introduces a completely new way to consume creatine — without the traditional need for a shaker or mixing powder in water.

ClearZorb Protein: Rethinking Everyday Protein Supplementation

Protein supplementation remains one of the most important parts of sports nutrition, but the experience of consuming protein powders has remained largely unchanged. Large scoops, heavy formulations, mixing requirements, and digestive discomfort can make daily supplementation inconvenient for some users.

ClearZorb Protein takes a different approach. The product comes in a 27-gram single-scoop serving size, designed to provide a convenient amount of protein without requiring unnecessarily large servings or multiple scoops.

Its lightweight composition is another key feature. ClearZorb has been formulated with a focus on being easy on the digestive system, making it suitable for people who prefer a lighter protein option around their workouts. This can be particularly relevant for fitness enthusiasts who experience heaviness or bloating with conventional protein supplements.

The formulation also places emphasis on absorption and bioavailability. Rather than focusing only on the amount of protein listed on the label, ClearZorb is designed around the principle that the body should be able to effectively utilize the nutrients consumed — supporting muscle repair, recovery, and growth.

World's & India's First Mouth-Dissolving Creatine in Sachet Format

The second major innovation within ClearZorb is its mouth-dissolving creatine, which Miduty describes as the World's and India's first mouth-dissolving creatine in sachet format.

Unlike conventional creatine powders that are typically mixed with water or another beverage, the mouth-dissolving format is designed to be taken directly in the mouth. This eliminates the need for a shaker, glass, or mixing routine, creating a significantly more portable approach to daily creatine supplementation.

The sachet format adds another layer of convenience. Individual sachets can be carried easily in a gym bag, backpack, or office bag or while travelling, allowing users to maintain their supplementation routine without carrying a tub or measuring powder.

For people who already use creatine as part of their fitness routine, this format could make supplementation considerably simpler. It also reflects a broader movement within sports nutrition toward portable, convenient, and alternative delivery formats.

Why Protein and Creatine Together Matter

Protein and creatine serve different roles in sports nutrition, which is why their inclusion within the ClearZorb range is significant.

Protein provides amino acids that support muscle protein synthesis, repair, and recovery, making adequate protein intake an important part of maintaining and building muscle.

Creatine, meanwhile, is widely used in sports nutrition to support high-intensity exercise performance and strength-related training adaptations. It is one of the most extensively researched ingredients in sports nutrition.

By introducing both products under the ClearZorb name, Miduty is addressing two major components of a modern fitness supplementation routine: daily protein intake and creatine supplementation.

More importantly, the brand is approaching each category with a focus on how the supplement is consumed, rather than simply introducing another conventional protein powder or creatine product.

A New Approach to Sports Nutrition Convenience

The ClearZorb launch represents a shift in how sports nutrition products can fit into everyday lifestyles.

The protein focuses on a lightweight, digestion-friendly experience with a convenient 27-gram serving, while the mouth-dissolving creatine focuses on portability and eliminating the need for mixing.

Together, these innovations target a common challenge faced by modern fitness consumers: maintaining a consistent supplementation routine while managing work, travel, workouts, and busy schedules.

This approach also aligns with the growing demand for sports nutrition products that are not only nutritionally effective but also convenient, easy to use, and enjoyable to incorporate into daily routines.

Miduty's Collaboration with Anytime Fitness

The launch is being undertaken in collaboration with global fitness chain Anytime Fitness, marking an important step in Miduty's expansion into sports nutrition.

The partnership gives ClearZorb access to a large community of fitness enthusiasts and reinforces the brand's focus on developing products specifically for people engaged in active lifestyles.

Rather than entering sports nutrition with a conventional protein product alone, Miduty is using the ClearZorb launch to introduce two different product innovations across protein and creatine, potentially giving the brand a broader presence within the fitness supplementation category.

ClearZorb Launch and Waitlist

ClearZorb is expected to officially launch in the last week of July 2026, while the product waitlist opened on June 12, 2026.

Full ingredient and formulation details have not yet been disclosed by Miduty ahead of the official launch. However, the combination of a next-generation protein supplement and a mouth-dissolving creatine in sachet format has already created interest among fitness enthusiasts and consumers following the sports nutrition category.

The launch represents one of Miduty's most significant expansions yet — taking the brand into sports nutrition while attempting to challenge the conventional formats in which protein and creatine are consumed.

With ClearZorb Protein focused on a lighter and more convenient protein experience and mouth-dissolving creatine introducing a new portable delivery format, Miduty is positioning ClearZorb around one central idea: sports nutrition should fit into your lifestyle, not make your lifestyle fit around supplementation.

The ClearZorb waitlist is open for consumers who want to receive updates and access information ahead of the official launch.